Google, Microsoft, and Meta can’t stop talking about A.I. — here’s why Apple rarely mentions it
PUBLISHED FRI, JUL 28 20231:57 PM EDTUPDATED FRI, JUL 28 20233:12 PM EDT
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KEY POINTS
- The most powerful technology companies simply cannot stop talking about artificial intelligence, and in particular, the “generative AI” flavor that can create human-like text, images, and code.
- Apple barely talks about artificial intelligence, and you shouldn’t expect to hear much about it during the company’s earnings next week.
- Apple’s AI works in the background. And the company doesn’t yell about it the way some of the other companies do because it doesn’t need to.
In this article
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Apple CEO Tim Cook arrives for an official State Dinner in honor of India’s Prime Minister Narendra Modi, at the White House in Washington, DC, on June 22, 2023.
Stefani Reynolds | AFP | Getty Images
The most powerful technology companies simply cannot stop talking about artificial intelligence, and in particular, the “generative AI” flavor that can create human-like text, images and code.
During calls after this week’s earnings reports, Alphabet CEO Sundar Pichai and his team said “AI” 66 times. Microsoft CEO Satya Nadella and his execs said it 47 times. And on Wednesday, Meta CEO Mark Zuckerberg and the Facebook executive team said the magic phrase 42 times, according to a CNBC analysis of transcripts.