Microsoft and Google continue the AI race in Web searches

Bing’s textual composition and visual search capabilities are expanding, and more is coming soon. Google Search rumors.

Posted on 08 May 2023 by Redazione

 Microsoft and Alphabet challenge each other with generative artificial intelligence. A duel at a distance in which GPT-4 (the large language model created by OpenAI and "brought home" by the Redmond company), on the one hand, and Bard (the model developed internally by Google) are gradually integrated into the offer of services. And in particular, with the latest ads, in web searches.

As for the Microsoft universe, first of all has been extended to all the availability of the new version of Bing with integrated chat, until yesterday accessible only via waiting list. The company explained that in the first ninety days of testing users have used Bing chat more than half a billion times to get answers of all kinds, more evolved answers than those provided by the search engine so far. Moreover, in ninety days more than 200 million artificial images have been created with Bing.

Now Bing can compose texts that summarize the salient points on the topic of the query, drawing them from different sources. Moreover, it can propose not only textual answers but also images and videos linked to the request. Another new feature is the visual search. Recently in the new chat Bing has been introduced the functionality of Image Creator, which allows the search engine to propose in the same page of results both text content and images. So far this ability was limited to the English language, but now it works with more than 100 languages in the world.

Support for multimodality will arrive "soon". Basically, you can use the visual search within the Bing chat, uploading images to find linked web content.

In parallel to AI features, changes will gradually come in the Edge interface: the browser will have "a more elegant and improved user interface, with a leaner look, rounded shapes, new organized sections and semi-transparent visual elements", explained the company. Will also be introduced two features much requested by beta testers: the chat history (to view previous activities or resume a search from where it was interrupted) and the ability to export and share chats.

With a further update coming up in the coming weeks, the chat will have better synthesis capabilities for long documents, for example Pdf files or very text-rich websites. "People will soon be able to rely on AI to complete even more actions in fewer steps," Microsoft said. Last announcement, but not least: plug-ins will be introduced in the Bing chat that will allow developers and third parties to create applications based on generative AI. The company wants to transform the artificial intelligence of its search engine from product to platform.

There is still no announcement but only rumors, instead, regarding the novelties of Google’s artificial intelligence. The Wall Street Journal has set its sights on a report that anticipates what is brewing: the search engine will become "more visual, faster to consume, personal and human", will propose more videos and social content and will have a focus on young users.

The search results page will abandon the traditional presentation mode (with ten websites and related blue links on the first page of the Serp) to include more "human voices", reads the report. Probably some official news will arrive this week, at the Google I/O conference.

Tags: search engines, google, microsoft, web, artificial intelligence, Ai generativa

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